By Mary E. Shacklett
(Published Friday April 11, 2008 by Internet Evolution)
Did you catch the American National Rugby League championship final on television last year? Probably not. Second-tier sports games don’t have particularly strong television broadcast markets in North America. But some second-tier sports leagues, such as Arena Football League 2 and the Central Hockey League, are moving beyond limited national coverage and using free Internet TV platforms to gain more exposure and expand their fan bases.
More niche sports fans will be able to follow their favorite teams with the help of Web services like NiFTyTV, which provides free online access to all home and away games by offering advertising-based Internet TV broadcasts. NiFTyTV, developed by Network Foundation Technologies (NFT), uses a patented online broadcasting technology that keeps bandwidth costs low while providing access to content that would typically be too costly for a traditional television broadcast...